In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher cost item, and more can all influence a customer’s perceived value of an object. Businesses and organizations can use their customers’ perception of items to their advantage,…
Thanks to innovations like grocery delivery and ready-to-cook meal kits, people are cooking more at home. From the humble peanut butter and jelly sandwich to gourmet dishes and fancy cakes, it takes the right tools to make the perfect bite. We’ve put together a list of a few of our favorite products for the home…
Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible. There are tons of cool products out there to choose from when designing your office.…
For vets, groomers, doggie daycares, and more, pet care is more than a hobby – it’s a lifestyle. While puppies don’t have any purchasing power, promoting your pet-centric business to dog owners is essential to building your brand. Did you know that the average pet owner spends almost $140 a month on their precious pal?…
You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across all generations, promotional products can provide companies with a reliable path to reaching their target consumer group. (PPAI, 2017) Aside from the obvious bottom-line…
Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, the hustle and bustle of the week can get in the way of leading a healthier lifestyle. With deadlines to be made…
