Case Study: The Write Way

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of services beyond just adjustments. They liked the message pen because the rotating messages about massage, physical therapy, MVA, and worker’s comp claims helped current and future patients see they…

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The Power of Perceived Value

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher cost item, and more can all influence a customer’s perceived value of an object. Businesses and organizations can use their customers’ perception of items to their advantage,…

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6 Products for the Aspiring Home Chef

Thanks to innovations like grocery delivery and ready-to-cook meal kits, people are cooking more at home. From the humble peanut butter and jelly sandwich to gourmet dishes and fancy cakes, it takes the right tools to make the perfect bite. We’ve put together a list of a few of our favorite products for the home…

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6 Things You Need on Your Desk

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible. There are tons of cool products out there to choose from when designing your office.…

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