In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher cost item, and more can all influence a customer’s perceived value of an object. Businesses and organizations can use their customers’ perception of items to their advantage,…
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar reminders, and messages can pull our attention away from our work or can make our life a little less organized than we would…
No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that promotional products must comply with to ensure the health and safety of the people who use them. We’re committed not only to your safety but to…
Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can get unnecessarily challenging. Do you ever wonder why that is the case? You are doing everything according to the textbook:…
